Buddy is not related to any beer product families, but is inspired by his great uncle Walter who, himself, would have been a surfer if he hadn’t been addicted to Gucci, Pucci, Yves Saint Lauren, Armani and all of the other noted influences of his time. Buddy has always been content to marking his territory at the famous Surfrider Beach in Malibu. Buddy has always been torn between the lifestyle of the great outdoors and indoor hi-jinks.

Buddy’s idea of “camping” is to buy a tent, and all of the accessory equipment, check into the Ritz Carleton Hotel and order a beer from room service.